And speaking of dumb comments on Twitter, some announcements are best left unsaid. I guess we assumed that T-Mobile would cover 100 percent of a city such as ours. We guessed wrong.

This is classic BADvertising, leaving the reader to wonder just how awful T-Mobile was before, and why doesn’t it cover all of the city.

Just because something is good news for you and your organization, think twice before announcing it to the world. This ad really says “sub-standard” to most readers. Not a great idea.

–Metrick

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